Memes have become increasingly more widespread over the years and have now reached a point where beers are named after them. Titled after the Steve Buscemi 30 Rock meme ‘How Do You Do Fellow Kids’ this is an 8% Double IPA from S43 Brewery. This is my first beer from the County Durham based outfit but I’ve heard good things. Honestly, I did pick this one up for the meme on the can…

The beer pours a lovely cloudy, marmalade colour with a very, large fluffy white head. A punchy and fruity nose to this beer with blood orange and tangerine on the front with more exotic tropical fruits like guava in the back. The main body of the beer tastes almost identical to pineapple juice in both the sweetness and slight sharpness. You can certainly taste the alcohol but it is more of a pleasant boozy warmth. I also get a slight sweet biscuit flavour which is perhaps from the malts.

A quick note on the can art: It certainly pays homage to the original scene with the red cap and skateboards. However, I personally don’t like it. It feels a tad rushed for me.

While I’m not a fan of the can design I certainly am a fan of what’s important: the beer. The hops have been used really well and the flavours come through brilliantly on the body. Where as a lot of DIPAs I’ve had recently have gone for the supremely soft and drinkable angle I think the booziness compliments the beer really well. The slight sharpness in the body gives a slightly unexpected kick to enhance that great pineapple flavour. There was a touch of sediment to the pour but I don’t think it negatively impacted the flavour at all. A cracking introduction to the brewery.

Score: 9/10

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Additional Information:

• Hops: Mosaic, Ekuanot and Azacca
• Malt: Marris Otter
• IBU: Not Available
• ABV: 8%
• Gluten Free: No
• Vegan: Yes!
• Purchase Location: Premier Hop